Since I posted this 100 years ago, they have launched a new website - it's pretty cool :)
It's been a while since Frits posted this link. Here's an updated URL.
Deep linking to product codes is (now) easy:
http://www.techsupplies.co.uk/AXE001(you can safely remove the crud saying "/epages/Store.sf/en_GB/?ObjectPath=/Shops/Store.TechSupplies/Products/")