Found this on kickstarter:
What is Makeblock?
Makeblock is an aluminum extrusion based construct platform that can be used to bring your creations to life. With Makeblock you can make professional and steady robots, machines or even art-ware. The only limit is what you can think of.
With Makeblock platform, the only necessary tool is a screw driver. There is no soldering or special skill needed. Everyone over fourteen years old can use Makeblock to turn their ideas into reality.