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QRD1114 Resistor Values

Hi all,

I'm using a QRD1114 sensor for a line-follower. Datasheet: http://www.fairchildsemi.com/ds/QR/QRD1114.pdf

Im hooking it up with this schematic:

However, I'm unsure how the value for the 10K resistor was calculated? It's acting as a potential divider, right?

For the LED im guessing that the value of 220 was taken from doing:

R=(Input Voltage - Max Forward Voltage)/(Optimum forward current)