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ycdbwycid's picture


The meaning of YCDBWYCID

When we worked for Tandem Computers, provider of fault-tolerant computer systems, salesreps used to
have these really ugly tie-pins with on it the cryptic word "YCDBWYCID". The marketing idea behind it was
that the prospect, intrigued by the saying of the thing, would ask, "What does it mean?" and then the
Tandem salesrep would answer "You Cannot Do Business When Your Computer Is Down". "So, you have to
buy Tandem" was of course the next statement.

Other meanings are:

In robotics: You Cannot Do Bots When Your Controller Is Down

In a rap song: You Cannot Do B!^$@$ When Your C@!# Is Down